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Data

Having data is not important.  What you do with it is.  Build a strong data foundation that supports everything from insights to A.I. content engines.


Click to learn more about:
– Data Privacy & Compliance
– Data Asset Development Strategy
– Data Framework Development

Insights

Marketing without insights and measurement is a wasted effort. Understand your customers’ wants and needs to improve your marketing effectiveness. 

See more about how to improve your:
– Audience Insights & Market Research
– Custom Analytics & Reporting
– Competitive Positioning

Execution

Implement your data-driven strategies, customer journeys, and supporting tactics to drive sales, profitability, and customer satisfaction. 


Put your strategies into action with:
– Communication Programs
– Customer Journeys
– Testing Plan Development

  • CCPA: CPPA’s First Enforcement Advisory Released

    April 16, 2024 by

    Among the more confusing aspects of the increasing number of data privacy laws, is how to interpret what is “reasonably necessary and proportionate” to verify the identify a consumer making a rights request. Earlier this month the California Privacy Protection Agency released their first ever Enforcement Advisory to provide guidance on this topic. While clearly described as not constituting legal advice, Enforcement Advisory No. 2024-01’s contents provide useful insight into one of the more unclear requirements of CCPA and other data privacy legislation.

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