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Implement your data-driven strategies, customer journeys, and supporting tactics to drive sales, profitability, and customer satisfaction. 

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  • The Great Brand Abandonment of 2020: How Chaos Has Bred Opportunity

    August 16, 2020 by

    The new shopping dynamics have also cast a spotlight on the inadequacies of many brands’ online customer experience and the ineffectiveness of generic retention programs. In many cases, brand-customer relationships proved to be based more on habit than true loyalty or brand affinity. Until marketers create a more relevant experience where, when, and how customers want it, they will struggle to get customers to return to their brands, and will leave the door open for lower priced and easier to find brands to build relationships with their former customers.

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