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Data

Having data is not important.  What you do with it is.  Build a strong data foundation that supports everything from insights to A.I. content engines.


Click to learn more about:
– Data Privacy & Compliance
– Data Asset Development Strategy
– Data Framework Development

Insights

Marketing without insights and measurement is a wasted effort. Understand your customers’ wants and needs to improve your marketing effectiveness. 

See more about how to improve your:
– Audience Insights & Market Research
– Custom Analytics & Reporting
– Competitive Positioning

Execution

Implement your data-driven strategies, customer journeys, and supporting tactics to drive sales, profitability, and customer satisfaction. 


Put your strategies into action with:
– Communication Programs
– Customer Journeys
– Testing Plan Development


  • Data Strategy or Strategery? How Businesses Are Combatting Amazon and the Economic Downturn

    July 22, 2020 by

    The need for an effective data strategy has never been stronger. Faced with years of increasing competitive pressure from diversified businesses like Amazon, and now an unprecedented economic downturn, more businesses are looking to emulate what has allowed Target and Best Buy to successfully fight back. Strengthened by their existing data strategies that helped build stronger and more informed customer relationships before Covid-19 hit, they are now doubling down on their data strategies to take advantage of new opportunities while their competitors struggle to adapt.

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