Big data is undoubtedly the future of marketing, and it is what powers A.I., so the opportunities for unintended misuse and abuse have already started and will continue to multiply. As marketers look to improve the customer experience and their marketing effectiveness, they will need to develop guidelines for their business and industry, even within what is legally permissible, to avoid being the next business to be branded as creepy.
Tag Archives: #Uber
The Voice of the Consumer, Lost in the Data Privacy Shuffle
With all the articles on CCPA and data privacy, there has been little heard from U.S. consumers. Here is what they are saying:
Marketing IQ 