#mkt-iq – Marketing IQ

The Voice of the Consumer, Lost in the Data Privacy Shuffle

With all the articles on CCPA and data privacy, there has been little heard from U.S. consumers. Here is what they are saying:

How to Improve Your Offer Strategy, Easy First Steps

Offer strategy and associated tactics are an often overlooked opportunity for marketers to improve their existing programs. By encouraging specific customer behaviors that support a marketer’s overarching strategies and goals, marketers will find success financially and in improving the customer experience.