The Changing Value of the Catalog in Today’s Retail Market Place

Catalogs have long been an American tradition, filling mailboxes to the brim every Christmas, with pictures of perfect living rooms, the latest gadgets and the most comfortable shoes.  However, due to the growth of ecommerce, increased postage rates and rising paper costs, many multi-channel retailers have been forced to decreased circulation and page counts whileContinue reading “The Changing Value of the Catalog in Today’s Retail Market Place”