One of the most frustrating things to see is a marketer who knows they should be creating more relevant, personalized communications, but continues to serve up one-size fits all communications. There are often good reasons for this, but it perpetuates the challenges that keep them from getting to segmented or 1-to-1 communications, which in today’s era of Big Data and real time technology are realistic options for all marketers.
I have never met a marketer who felt their acquisition sources were performing as well as they could. After hearing from hundreds of marketers about their acquisition programs, they almost always have the same three key roadblocks to improving their acquisition performance. With modern technology’s ability to manage and action Big Data, and consumer experienceContinue reading “Top Customer Acquisition Challenges and What to Do About Them”