The need for an effective data strategy has never been stronger. Faced with years of increasing competitive pressure from diversified businesses like Amazon, and now an unprecedented economic downturn, more businesses are looking to emulate what has allowed Target and Best Buy to successfully fight back. Strengthened by their existing data strategies that helped build stronger and more informed customer relationships before Covid-19 hit, they are now doubling down on their data strategies to take advantage of new opportunities while their competitors struggle to adapt.
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The Voice of the Consumer, Lost in the Data Privacy Shuffle
With all the articles on CCPA and data privacy, there has been little heard from U.S. consumers. Here is what they are saying:
Marketing IQ 