As brands fight to bounce back, with little patience for outdated technology or allowing opportunities to be missed, they will start to look to a new breed of ESPs to not just help them survive, but to thrive. It is just what marketers need.
There are few industries that have been devastated by Covid-19 as much as the restaurant industry and it very well may be a harbinger for sweeping changes across many other industries. Innovators in the space are finding creative ways to reduce the impact and build their brands in anticipation of an unshackling of pent up consumer demand, but the industry will never be the same again.
The onset of the recession in the United States in December 2007 brought about a time of immense struggle for most in the restaurant industry, from QSR’s to fine dining establishments. Between 1990 and 2006, prior to the United States’ economic nosedive, the restaurant industry became increasingly saturated. During this period, the population grew byContinue reading “Loyalty Marketing Helped The Restaurant Industry Fight the Recession”