We have provided our take on key aspects of the regulations California has released to help businesses comply with CCPA (California Consumer Protection Act).
Big data is undoubtedly the future of marketing, and it is what powers A.I., so the opportunities for unintended misuse and abuse have already started and will continue to multiply. As marketers look to improve the customer experience and their marketing effectiveness, they will need to develop guidelines for their business and industry, even within what is legally permissible, to avoid being the next business to be branded as creepy.
With all the articles on CCPA and data privacy, there has been little heard from U.S. consumers. Here is what they are saying:
The authors of the European Union’s General Data Protection Regulation (GDPR) left a lot to be interpreted by the courts. After 21 months we have seen initial complaints and fines against the big companies like Facebook and Google as expected. However, there are several smaller profile cases that have already been decided that provide insight into how GDPR will be applied, and perhaps just as importantly how smaller organizations are just as likely to be caught as the ones with deep pocket
I have never met a marketer who felt their acquisition sources were performing as well as they could. After hearing from hundreds of marketers about their acquisition programs, they almost always have the same three key roadblocks to improving their acquisition performance. With modern technology’s ability to manage and action Big Data, and consumer experienceContinue reading “Top Customer Acquisition Challenges and What to Do About Them”
Less than two years after GDPR went into effect, a similar sense of unease is building in the United States as businesses struggle to become compliant with California’s new CCPA legislation (California Consumer Privacy Act) and to understand what it will mean not just in that state, but across the nation. With California representing 14.5%Continue reading “Get Ready for CCPA – Top 5 Challenges for Businesses”