Data Strategy or Strategery? How Businesses Are Combatting Amazon and the Economic Downturn

The need for an effective data strategy has never been stronger. Faced with years of increasing competitive pressure from diversified businesses like Amazon, and now an unprecedented economic downturn, more businesses are looking to emulate what has allowed Target and Best Buy to successfully fight back. Strengthened by their existing data strategies that helped build stronger and more informed customer relationships before Covid-19 hit, they are now doubling down on their data strategies to take advantage of new opportunities while their competitors struggle to adapt.

Email Marketers Buckle Up!

As brands fight to bounce back, with little patience for outdated technology or allowing opportunities to be missed, they will start to look to a new breed of ESPs to not just help them survive, but to thrive. It is just what marketers need.

Avoiding the Big Data Creepy Factor

Big data is undoubtedly the future of marketing, and it is what powers A.I., so the opportunities for unintended misuse and abuse have already started and will continue to multiply. As marketers look to improve the customer experience and their marketing effectiveness, they will need to develop guidelines for their business and industry, even within what is legally permissible, to avoid being the next business to be branded as creepy.

Three Cases That Will Help Shape Your Understanding of GDPR and CCPA

The authors of the European Union’s General Data Protection Regulation (GDPR) left a lot to be interpreted by the courts. After 21 months we have seen initial complaints and fines against the big companies like Facebook and Google as expected. However, there are several smaller profile cases that have already been decided that provide insight into how GDPR will be applied, and perhaps just as importantly how smaller organizations are just as likely to be caught as the ones with deep pocket

Top Customer Acquisition Challenges and What to Do About Them

I have never met a marketer who felt their acquisition sources were performing as well as they could.  After hearing from hundreds of marketers about their acquisition programs, they almost always have the same three key roadblocks to improving their acquisition performance.  With modern technology’s ability to manage and action Big Data, and consumer experienceContinue reading “Top Customer Acquisition Challenges and What to Do About Them”

Get Ready for CCPA – Top 5 Challenges for Businesses

Less than two years after GDPR went into effect, a similar sense of unease is building in the United States as businesses struggle to become compliant with California’s new CCPA legislation (California Consumer Privacy Act) and to understand what it will mean not just in that state, but across the nation.  With California representing 14.5%Continue reading “Get Ready for CCPA – Top 5 Challenges for Businesses”