All Posts

As global use of data about individuals continues to expand, concerns over privacy has reached new heights.  In response to growing fears...

Among the more confusing aspects of the increasing number of data privacy laws, is how to interpret what is “reasonably necessary and proportionate” to verify the identify a consumer making a rights request. Earlier this month the California Privacy Protection Agency released their first ever Enforcement Advisory to provide guidance on this topic.

As concerns about how contact tracing data might be misused, continuing efforts by foreign actors to influence U.S. elections, and data breaches continue to impact the lives of consumers and the livelihood of businesses, federal data privacy legislation is being proposed by both sides of the aisle.

While some of the ballot issues were focused on governments’ use of individuals’ data, businesses should take note of these trends, and how consumer sentiment has become more protective while touching on far more aspects of their daily life.

For many brands, 2020 will go down as their year of opportunity or failure.  Research released last week by Marketing IQ explored the epic level of brand switching this year which has been driven by dramatic changes to product access and household economics. 

The need for an effective data strategy has never been stronger.  Faced with years of increasing competitive pressure from diversified businesses like Amazon, and now an unprecedented economic downturn, more businesses are looking to emulate what has allowed Target and Best Buy to successfully fight back.

Gamification is a framework of dynamic customer experiences that provides brands with the ability to build nuanced and goal-oriented customer journeys.

Last week the state of California released the “final” set of regulations that round out the California Consumer Privacy Act, six months after it went into effect.  These new regulations provide much better context around several key aspects of how the Act should be interpreted and how businesses can best comply.

A radical shift in the enterprise Email Service Provider (ESP) space was well underway before the economic shut down which has accelerated the upheaval. hese new-breed ESPs are rising to prominence because they have proven to be more innovative, data-savvy, and focused on ecommerce outcomes while not suffocating under the constraints of legacy technology.

There are few industries that have been devastated by Covid-19 as much as the restaurant industry and it very well may be a harbinger for sweeping changes across many other industries. he industry is fighting back as innovators in the space are finding creative ways to reduce the impact and build their brands in anticipation of an unshackling of pent up consumer demand.

We’ve outline three data attributes that nearly all B2C and B2B marketers can employ for targeting (or exclusion), content, and reporting purposes.  Each of these has proven to be effective at improving communication performance and the customer experience, while reducing attrition.

While all businesses have mandates to improve their marketing effectiveness, few have built cultures and testing methodologies to meet this objective. 

There are incredible untapped opportunities with Big Data.  Most organizations share a similar set of challenges from customer acquisition to attrition that impedes their ability to grow revenues and keep their customers happy. Big Data holds the answers to these challenges and the organizations that harness their Big Data fastest and most effectively will be the organizations that dominate their competition in the digital age.

The power of big data has unlocked many new opportunities for businesses, and many have obvious benefits for consumers, but they also give marketers more ways to be creepy.  As marketers look to build, not damage, customer relationships and their brands, they need to look at how they can save themselves from turning their hard earned brand image into a creepy one.

The United States is one of a small number of countries lacking a comprehensive national data privacy law along with Syria, Libya, Sudan, and Venezuela.  While state governments have started to fill the legislative void, what appears to have been lost in the shuffle between governments and big business is the voice of the consumer.

All marketers know their customers have different needs, interests, and motivations.  Yet very often, whether a marketer pursues a one-size-fits-all or 1:1 targeting and content strategy, we see that one-offer-fits-all, and everyone gets it, every time.  This creates three fundamental problems for marketers...

The authors of the European Union’s General Data Protection Regulation (GDPR) left a lot to be interpreted by the courts.  For those racing to be CCPA compliant, these initial decisions provide insight into how CCPA may be interpreted.

Kick off the new year by finally putting those new year’s marketing resolutions into action.  To help improve your insights and marketing...

With modern technology’s ability to manage and action Big Data, and consumer experience expectations constantly rising, there really is no excuse not to address these challenges and reap the performance rewards of more effective acquisition sourcing.

Less than two years after GDPR went into effect, a similar sense of unease is building in the United States as businesses struggle to become compliant with California’s new CCPA legislation (California Consumer Privacy Act) and to understand what it will mean not just in that state, but across the nation.